Netflix has announced plans to release 40 new games in 2023, as part of the ongoing expansion of its gaming options. During a recent first-quarter earnings interview, Netflix co-CEO Greg Peters revealed the company’s plan to release the new games but declined to provide any specific information about user engagement and retention. The streaming giant currently offers 55 games to users, both made by internal studios and licensed partners.
However, a report last year revealed that less than 1% of Netflix subscribers were using the gaming feature on a daily basis as of August 2022. While it’s unclear why users are not engaging with the games, one possibility is that the games are only playable on mobile devices, which alienates users who use Netflix on their PC or TV. It’s also possible that many subscribers are unaware that they have access to the games as part of their monthly subscription.
Netflix seems unfazed by the low engagement rates and is still committed to growing its gaming selection. The upcoming release of 40 new games in 2023 may help to improve perception among gamers, as the company has not shown any indications of reconsidering its investment in gaming. A recent rumor claims that Netflix is preparing to make its games playable on PCs and TVs by using the Netflix mobile app as a controller in order to increase the accessibility of its gaming options. This option hasn’t been formally announced by the company yet, so it’s unclear if it will materialize.
Netflix faces fierce competition from other gaming platforms as it broadens its selection of games. The business’s distinct position as a streaming juggernaut with a sizable library of original content, however, might give it an advantage over other gaming platforms. If Netflix can find a way to engage more users and broaden its offerings beyond mobile devices, it has the potential to become a significant player in the gaming industry given its strong brand recognition and substantial subscriber base.
In conclusion, Despite the low engagement rate, Netflix is serious about investing in games in terms of improving its game lineup and 40 new games scheduled for release in 2023. TV and Netflix are well-known brands and have the potential to dominate the gaming market good luck in the years to come. The streaming giant seems determined to find a way to make its gaming options more user-friendly, but it remains to be seen whether it can overcome the issues raised by its exclusive mobile gaming options.
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