Disney+ More Successful in One Day:
Disney+ has launched and already so many people have subscribed to the Streaming Service. The massive price difference between Disney+ & other streaming giants is something that has attracted a lot of people all across North America and the Netherlands within 24 hours. While we wait for some genius to bring all the streaming services together and reinvent cable, we can surely see Disney standing very tall in the war of streaming services until then.
The Mouse House has revealed the stats of first the 24 hours after the launch of Disney+ and apparently, 10 Million people have already subscribed to Disney+ within United States, Canada, and the Netherlands. It’s crazy to see this because there’s not a lot of original content that has been added on Disney+. Things have only started with The Mandalorian, but Disney’s catalogue is so huge that they’ve been able to able to amass so many subscribers in such little time.
A massive factor of this is the cost at which the subscription of Disney+ is available. The cost for a month if just $6.99, and at $70 a year, the subscriber gets 2 months’ worth of subscription absolutely free. This is almost half of what Netflix and Amazon are charging their subscriber base. With the kind of content that Disney+ intends to offer in the coming future, people would definitely make the Streaming Service a sure shot hit!
Netflix is a company that already has Billions of Dollars’ worth of Debt. They don’t have any advertisements so their only source of income is what the subscribers pay them. The only way Netflix would earn more money is if they raise the subscription price. And, Netflix seems to be losing a lot of subscribers, so their future isn’t bright. It’s because of Disney, Universal and Time Warner launching their own streaming services.
On the contrary to Netflix’s future, the future of Disney+ seems very bright because the success of Disney+ is a high priority for the company. They’re probably done with the fact that they have to pay 40-50% of their income from the films to theatre chains all across the world. With Disney+, not only do they get millions of subscribers, but the millions of dollars that these subscribers will pay will not be split with any theatre chains. For example, if someone buys a movie ticket for somewhere between 8-$15, Disney only makes gets 50-60% of that. In the case of Disney+, they’ll be keeping the entirety of $6.99 that a subscriber pays them. So, to make Disney+ bigger and better is the ultimate goal of the company because that’s how Disney will also be able to raise the subscription price later in the game.
For the next 5 years, Disney probably won’t make any profits but they’ll definitely be able to establish a massive subscriber base with their exclusive content. The catalog that they now own with a bunch of Fox properties will only help them. So ultimately, Disney is going to rule the planet and we’d happily let them!
As of now, Netflix owns 158 million subscribers ever since 2007. Hulu was also launched in 2007 but it has only been able to amass 28.5 million. The numbers of Amazon Prime are not known yet but we can be sure that they’d be pretty high due to the 1-day shipping service they provide. But none of these services were able to have over 10 Million subscribers within the first day. That’s the crazy hype Disney brings with them.
Disney could certainly play a completely different ball game now because they won’t have to worry about the Box Office income of a particular movie or ratings of a TV show. They can really allow creativity to take over and provide unique content. They need to do this because Netflix has proven that there is a market for unique innovative content, and Disney would soon run out of producing remakes.