Several reports so far have stated that the Disney Fox deal will be finalized by the end of this month after which, many Fox characters will come in the hands of Disney. The craze for Fox’s upcoming movie X-Men: Dark Phoenix was quite good after the incoming of its first trailer. But a dip has been noticed in the popularity of the film.
After the Disney Fox deal reports started surfacing, a lot of people were claiming that they’re not excited about this movie and instead, were eagerly waiting to see Marvel bringing these Fox characters. The marketing and advertising team of X-Men: Dark Phoenix is really having a hard time hyping the film. According to a revised and fresh report from Vanity Fair, marketing executives of Fox have expressed their fear and concern over the promotion of Dark Phoenix.
One of the marketing executives of Fox talked to Vanity Fair regarding this problem and said,
“We know when we are dropping a trailer, but we are nowhere near where we should be at this time. It’s frightening. I would be mad if I were a filmmaker.”
For the marketing team, this is a major problem because there were a lot of employees who were really good and also had experience but apparently, they have already left the building after knowing that the Disney-Fox merger is going to complete very soon. A marketing executive also said,
“Nobody has come around and said, ‘This is what’s going on.’ Why can’t they just tell us that there is no place for us? Why can’t they let anyone know?” marketing executive added. “We are not leaving because we didn’t make money for the company or we did a bad job. We are leaving because of pure capitalism.”
“What’s not normal is the elephant in the room, which is that most people there are not going to be the people that are still in the job when the movie opens.”
The future still looks a bit hazy for X-Men: Dark Phoenix. It is scheduled to release on June 7th.
“Writing is one of my strengths and all I can say is that I observe things and try my best in order to convert them into words without the pressure of satisfying people’s demands.”