Warner Bros. Consumer Products (WBCP) and DC Entertainment have joined forces to launch a massive global merchandising program inspired by the DC’s superheroes uniting this year to save the galaxy from an evil force hell-bent on destruction in an upcoming epic action-filled Justice League movie hitting theatres worldwide on November 17, 2017.
They have a host of exclusive retail offerings inspired by the film including toys, collectibles, apparel, accessories, books, home décor etc. that fans can buy to show their support and allegiance towards DC and spread word of mouth around everywhere.
The merchandise will be available at top retail stores including Walmart, Target, Amazon, Gap, Hot Topic, Party City etc. with an array of global, regional and local partners.
This is what Pam Lifford (President, Warner Bros., Consumer products) had to say:
“The most celebrated DC Super Heroes are uniting on the big screen for the first time ever in what is a truly epic entertainment experience. We are eager to expand the fan experience by fully immersing them in all things Justice League. With a multi-faceted program featuring the highest quality product, WBCP is delivering fans what they want to help get in on the action as they Join the League.”
Check out the video released by the studio:
The Justice League movie has a strong ensemble cast including Batman (Ben Affleck), Superman (Henry Cavill), Wonder-woman (Gal Gadot), Aquaman (Jason Mamoa), The Flash (Ezra Miller) and Cyborg (Ray Fisher). The movie is directed by Zack Snyder and written by Chris Terrio based on the characters of DC comics.
The story of Justice League will follow the events of Batman v Superman: Dawn of Justice and mark the Phase 1 of DC Cinematic Universe. The movie will assemble the greatest DC superheroes under one roof against the larger threat who is Dark Seid.
The movie hits theatres on November 17, 2017. Here’s the synopsis of JL:
“In Justice League, fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of meta-humans to stand against this newly awakened threat.
But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and The Flash—it may already be too late to save the planet from an assault of catastrophic proportions”.
At the end of the Batman v Superman, the Man of Steel was dead, while Batman and Wonder Woman had begun to assemble the Justice League, an elite team of superheroes to fight a supervillain Steppenwolf who has been awakened in the wake of events.
The Steppenwolf is basically the military general of Darkseid who have sent parademons to interrogate/kidnap Batman and Earth’s scientists to retrieve Apokoliptian Motherbox which is the most powerful object in the realm.
Geoff Johns (the producer) is signaling a major tonal shift in the upcoming DC movies particularly Justice League.
He has been appointed to oversee DC Cinematic universe which includes one of the most ambitious projects of DC Entertainment – Justice League. He is working with actor Jon Berg (Executive VP, Warner Bros.) and Ben Affleck (who is now an executive producer) to make a truly quintessential superhero movie that fans can be proud of.
He said this in an interview: “Mistakenly in the past, I think the studio has said ‘Oh, DC films are gritty and dark and that’s what makes them different’. That couldn’t be more wrong. It’s a hopeful and optimistic view of life. Even Batman has a glimmer of that in him. If he didn’t think he would make tomorrow better, he’d stop.” This is definitely a welcome move by Warner Bros. as DC movies will attract a new audience who likes to have fun with superheroes and not be dark & brooding all the time.
When Warner Bros. dropped the full-length trailer of the Justice League, it set the internet on fire. The DC fans are pumped and thrilled to see their favorite superheroes on a big-screen. The massive reception that the trailer received has injected new life into DCEU. Hoping for a series of great DC films throughout 2018, 2019 and 2020. CHEERS!
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