Kevin Feige Was Not Allowed To Use Daredevil, Blade, And Other Characters Initially

We are well aware of the multiple projects that are set to come out in the next few years that will be a part of the Marvel Cinematic Universe. These projects will introduce new characters to MCU and at the same time some means of introducing newer worlds and universes to the MCU too. These projects would include both shows and movies. Every project will be considered canon to the ongoing timeline of MCU. There have been shows based on Marvel characters before that have appeared as both tv shows and Netflix projects. It was considered that this was Marvel Studios trying to give Marvel Entertainment a chance to have what they want. According to the latest updates, it seems that Marvel Studios President, Kevin Feige was not allowed to use Daredevil, Blade, and other characters in the beginning.

Marvel TV Shows

Marvel has had various shows that were considered to be canon to the MCU for various years. The initial shows include titles like Agents of Shield or Agent Carter. Later came the Netflix empire for the shows that were entirely under Marvel Entertainment. These shows included the company’s diverse set of characters like Daredevil, Jessica Jones, Luke Cage, Punisher, and Iron Fist. They would later team up together for their own team-up series The Defenders. But it seems that none of these projects is canon to the MCU considering most of them referenced the events of the movies heavily.


The Story of Marvel Studios

There has been a massive amount of details revealed regarding the many challenges Marvel Studios has faced over the years in The Story of Marvel Studios: The Making of the Marvel Cinematic Universe book that was released on October 19. The book actually consists of a treasure trove of information regarding the various moments over the years for the Marvel Cinematic Universe. Marvel gained authority over some of the essential characters like Daredevil and Elektra by 2013 from 20th Century Fox. Rights for characters like Ghost Rider, Blade, The Punisher, and Luke Cage had been acquired way earlier.


Rights For The Characters

Now that the rights were acquired there was a lot of politics involved behind the scenes that were never allowed to be known. It seems that the superheroes didn’t really get a chance for direct use by the Marvel Studios after their rights were reverted. According to the higher-ups at Marvel Entertainment, the Kevin Feige-led studio was focusing on projects like Avengers and Guardians of the Galaxy. They decided that the characters whose rights had been reverted could be used to build an already “planned TV empire.”


Kevin Feige was not allowed to use Daredevil, Blade, and others

But the entirety of this empire was directly under the control of Marvel Entertainment and it was kept separate from Marvel Studios. The authorities on the film side didn’t have any control over these characters. According to an excerpt from the book:

While many observers assumed that this entire stable of characters would go directly into Marvel Studios’ movie development process, it was decided by Marvel Entertainment’s higher-ups that because the movie side was already deeply committed to their successful Avengers characters, and the impending Guardians of the Galaxy characters, that the returnees would instead help build a planned TV empire under the direct control of Marvel Entertainment (entirely separate from Marvel Studios). The film side had no control over those characters, despite their interest in developing them. Instead, they all went to Marvel Entertainment. Ghost Rider appeared in Agents of S.H.I.E.L.D, and the others were placed in different streaming series.


Kevin Feige was not allowed to use Daredevil, Blade, and others

Fans believed that Marvel Studios and President Kevin Feige had complete authority and control over the characters and their tv projects. But it seems based on the details from the books that this was not the case at all. Considering Feige didn’t have control over them, we can be sure that he still likes some aspects of these shows as he has hinted time and again. But then even if the characters from the shows are brought back, one can be assured that these characters might be different from their past shows. Kevin Feige really likes to put his own spin on certain things.

Now that he is the Chief Creative Officer at Marvel Studios, all the decisions go through him. So that’s why we’re going to see all these past TV characters show up in the MCU now. Are you ready for Matt Murdock, Blade and Ghost Rider’s incoming debuts? Let us know in the comments.

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