The race is finally over. The mighty has finally fallen. The world now bows down to a new champion of the Box office. It took decades for James Cameron to lead a CGI revolution that finally led to the creation of Avatar. Only a movie that was made with equal or more commitment could have the audacity to challenge the throne keeper. And that movie was Avengers: Endgame – a venture that was more than a decade in the making. It took meticulous planning, relentless marketing, and vigorous strive for Endgame to make it to the top.
The movie was in many ways, a milestone like none other. Endgame took the heroes into the most pivotal moments in the Marvel Cinematic universe via its time Heist saga, ending with the most epic hero vs. villain showdown in movie-making history.
The world was made to witness the past decade in one single runtime and the efforts led to the movie shattering Box Office records until the movie crossed the final milestone to reach where it reached today. Avatar is now second to Avengers: Endgame in terms of gross Box Office collections.
The fan bases were raging with intense discussions. One side claimed that Marvel Studios will never be able to achieve, let alone cross the record of Avatar. James Cameron’s most popular production sat atop the mountain for about a decade, the primary reason being there was literally no attempt at dethroning it.
Avatar had no competition, which is why it kept the first place tag for so long. It took Marvel Studios a lot of time and a lot of calculated but riskier gambles, with the summer showtimes and fall times for bog movie releases staying highly competitive to achieve the level of popularity and fame it did today. Endgame was the culmination of all the efforts the Marvel Studios crew put towards making the MCU world’s most profitable franchise.
And it still was not enough. Endgame fell shy of a few million dollars to cross Avatar’s lifetime collections. Marvel decided to re-release the movie with added scenes and an extended tribute to the legendary Stan Lee that many termed was just a marketing gimmick.
Endgame, even with all the controversies, managed to cross the box office mark of USD $2.7892 Billion. There has already been an additional USD $500,000 dollars of revenue generated in ticket sales, making it more profitable than Avatar in terms of worldwide collections. Avatar’s collections stood at USD $2.7897 Billion Dollars.
Alan Horn, Disney’s Chief Creative Officer, and co-Chairman, congratulated Marvel Studios for this epic achievement. He said and we quote:
“A huge congratulations to the Marvel Studios and Walt Disney Studios teams, and thank you to the fans around the world who lifted ‘Avengers: Endgame’ to these historic heights. Of course, even with the passage of a decade, the impact of James Cameron’s Avatar remains as powerful as ever, and the astonishing achievements of both of these films are ongoing proof of the power of movies to move people and bring them together in a shared experience. The talented filmmakers behind these worlds have much more in store, and we look forward to the future of both the Marvel Cinematic Universe and Pandora.”
What is even more awesome is that the timing of the news could not be more perfect. Right when Marvel unveiled the official future slate for MCU Phase 4, right when Marvel Studios President Kevin Feige took to the stage at the San Diego Comic-Con, was when Endgame crossed this milestone. How epic is THAT!
Avengers: Endgame released on the 26th of April, 2019. The official film synopsis of the movie has been released and it states:
“After the devastating events of Avengers: Infinity War, the universe is in ruins due to the efforts of the Mad Titan, Thanos. With the help of remaining allies, the Avengers must assemble once more in order to undo Thanos’ actions and restore order to the universe once and for all, no matter what consequences may be in store.”