So far, it has been nothing but speculation about when the Avengers 4 trailer will actually drop. Rumors have been suggesting the fact that Marvel is going to have a very different Marketing plan for Avengers 4, and that is why they haven’t given away anything related to Avengers 4. So people actually believe that Marvel is delaying the release of the trailer on purpose. Not just that, they will also hold the title of the film until the first trailer comes out.
If you check the stats, the trailer has not actually been delayed yet. Marvel has been following the same pattern for releasing there May movie trailers since 2015 because the first trailer for Captain America: Civil War came out on November 24, 2015, the first one for Guardians Vol.2 two opened on December 3, 2016, and then the first one for Avengers: Infinity War was out on November 29, 2017.
So as far as the trailer for Avengers 4 is concerned, it is actually not delayed, and rather as per Marvel’s plan. What’s interesting is that Marvel has not done any sort of marketing for Avengers 4 at all. For all other films, Marvel either gave out posters of the movies or had shown trailers upon the special events like San Diego Comic Con or stuff like that. But Marvel did not attend comic con this year and things have been going very quiet for Avengers 4.
People actually believe that December 5 is the deadline for the trailer because we have the Avengers 4 prelude comic coming out then. So a trailer just has to come out before that, isn’t it? Unfortunately, that just might not be the case. Marvel may actually go on until mid-December to release the trailer.
What might be great about the delay in the trailer is that every day that Marvel doesn’t release the trailer, more people raise their eyebrows. According to fan expectations, the trailer should have come out until now, but that is just not the case. Marvel isn’t releasing the trailer, and in fact, they are doing nothing, and still, all people are talking about is the Avengers 4 trailer. They are just rallying the fans and getting them all riled up for the actual release.
So just imagine if people are talking so much about the trailer before it comes out, what will happen when it does actually hit the net! The entire month of December could become about the Avengers 4 trailer. There are so many potential blockbuster movies which are coming out this month, but all people want is the trailer of Avengers 4. So, all this is going in the favour of the film.
Moreover, by delaying the trailer, Marvel is actually preventing the spoilers of the film. They have got some great trailer editing skills where they conveniently spend some time on their long logo, give us long shots of just characters individually looking at the screen, and a lot of footage which has been exclusively shot for the trailers.
But with the supposed delay that they are causing, they will have to release very less spoiler giving scenes from the movie right before the release of the film when they run their final marketing campaign.
All in all, Marvel is losing nothing by a delayed release of the trailer. They are rather winning the war of fanticipation! A theorist on Reddit has claimed that Marvel may actually release the trailer on December 13 as that will be a cool Easter Egg related to the countdown clock that Marvel has released.
On December 13, there will be exactly 140 days left before the film comes out in theatres on May 3. So, releasing the trailer on December 13 will give the closest number to Doctor Strange’s 14,000,605 future alternatives end game. Moreover, that way they could also play the trailer with Spider-Man: Into the Spider-Verse which comes out on December 14.
So, Marvel is playing a big game of Chess with us and we will totally surrender to them anyway! Here’s the official Synopsis of Avengers 4:
“A culmination of 22 interconnected films the fourth installment of the Avengers saga will draw audiences to witness the turning point of this epic journey. Our beloved heroes will truly understand how fragile this reality is and the sacrifices that must be made to uphold it.”