Netflix has taken over the OTT genre in its entirety. The Streaming service boasts one of the highest viewership on the entire globe. Much of this is because of their immaculate scripts and impeccable casting choices. Don’t Look Up is the perfect example of this. The Leonardo DiCaprio starer has a powerful message, but it tells it in its own unique way. Even though the critics might not have enjoyed it, the fans are giving it a lot of love. Don’t Look Up is now the second biggest Netflix movie in terms of viewership.
Netflix has just released the latest viewership statistics for Don’t Look Up. The movie was streamed for 58.2 million hours this past week, which means that the total tally now stands at 321.5 million hours. This means that Don’t Look Up is currently only second to Red Notice in terms of watch hours. Red Notice stands at 364 million hours in the first 28 days. For online movies, the metric to judge their performance has always been the viewership in the first 28 days of release.
By this standard Don’t Look Up is performing relatively well. It is already on track to beat Red Notice, which is the current leader on the list. The movie has also beaten all other movies ever released on the platform. This is not a list to be taken lightly. Don’t Look Up garnered mixed reviews but was still streamed for over 111 million hours. In the second week after its release, the word of the brilliance of the movie got around and viewership jumped to 152.2 million hours.
Second Biggest Netflix Movie
Just to put things in context and make you realize how big of an achievement this actually is, here is the list of the top 10 English speaking Netflix movies by viewership count in the first 28 days:
- Red Notice – 364,020,000 hours streamed in the first 28 days
- Don’t Look Up – 321,520,000 hours streamed in first 28 days
- Bird Box – 282,020,000 hours streamed in first 28 days
- Extraction – 231,340,000 hours streamed in first 28 days
- The Unforgivable – 214,690,000 hours streamed in the first 28 days
- The Irishman – 214,570,000 hours streamed in first 28 days
- The Kissing Booth 2 – 209,250,000 hours streamed in the first 28 days
- 6 Underground – 205,470,000 hours streamed in first 28 days
- Spenser Confidential – 197,320,000 hours streamed in first 28 days
- Enola Holmes – 189,900,000 hours streamed in first 28 days
If one looks carefully then one can notice that the movie has beaten titans in the genre to secure its place near the top of the table. Don’t Look Up has fought a popularity contest with Enola Holmes, 6 Underground, Red Notice, and movies of similar nature and come out on top. I mean, considering the fact Bird Box was a viral meme, makes us realize just how substantial the 39.5 million hour lead really is. What is more astonishing is the fact that Don’t Look Up deals with heavy-handed stuff such as morality and apocalypse, and yet the fans are giving it so much love.
For context, we expect something light-hearted like Enola Holmes, 6 Underground, and Red Notice to do well. But when it comes to movies like Don’t Look Up, movies that ask us important questions, we often assume that they will not do well. It is in the nature of the human species to avoid such discussions. We prefer our media to be more entertaining so that we can unwind after a day of hard work. This, in turn, also means that we avoid apocalyptic news such as planet-killing meteors. Quite the meta-commentary by the movie, don’t you think?
But it seems that the viewers of Netflix are debunking the hypothesis proposed by the filmmakers behind Don’t Look Up. It has garnered a lot of popularity online and it is not often that viewers enjoy a movie that screams over and over that we are all gonna die. And yet, we enjoy it and we want more of it. But that is the real catch of the movie, isn’t it? The more we look for content and not substance, the more we numb ourselves to the real problem, to the meteor heading our way.
So I guess our question is, have we learned anything from the movie? Will the human species come together to do something about it or will we shoot ourselves in the foot? With these numbers Don’t Look Up has become the second biggest Netflix movie in terms of viewership. Let’s see if it could beat Red Notice!