Just a couple weeks ago, WB delayed Christopher Nolan’s Tenet along with two other major films. Tenet was originally supposed to arrive on July 17, and WB waited to delay it until the very last second. They still hoped that Tenet could arrive in July, hence it was given a July 31 release date, and Wonder Woman 1984 was pushed from August to October so Tenet would have some breathing room and no competition from WB’s own film. But as we suspected, the theatre chains are not going to open even in July because the Coronavirus has not been contained till now.
The Hollywood Reporter has revealed that Warner Bros. has now delayed Tenet once more. And now, it is supposed to arrive on Wednesday, August 12. WB has issued an official statement about this:
“Warner Bros. is committed to bringing Tenet to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time. In this moment what we need to be is flexible, and we are not treating this as a traditional movie release. We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy.”
It is okay to release the film mid-week because there’s no other film that will actually pose a competition to Tenet. And yes, people will get to watch the film on their own time. Now, let’s talk about Disney’s Mulan for a minute. After pushing it back from March, Disney placed it on July 24. And since theatres are not opening up in July, it is obvious that Disney will push Mulan as well. But it is obvious that these films will not be released direct to video because the creatives are going to lose a lot of money on it. Hence, we have to wait to watch these films in the way they are supposed to be watched.
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